The past weekend, my up-line and I did a Christmas market. We had some pretty great leads despite the gross winter weather, and had a great time talking with some of the other vendors.
The third day feels like a business day so here are 3 tips I learned from doing my first EVER market/trade show. I feel like I grew a lot from the experience because a) my up-line is a pro and b) it got me out of my shell! I was super nervous but it happened and I feel like I learned more and expanded my knowledge base more and got even more comfortable in my skin. SO without further waiting... Rule 1:
Rule 1: Come prepared
I brought some of my Christmas collection, all my oils, thieves cleaner, my new dew drop diffuser (so awesome!) and 5- 125 uses booklets. My up-line brought her YL table cloth, a bottle of ningxia, all her oils, thieves line (Canadian as that was our focus), print outs of monthly promos, what comes in the kit, and a thieves line advertisement, as well as resources for people to read and take. Did I have these things? Nope. Did I think about these things? Uhhh noope. When people come to your table, they will take a pamphlet interested or not. It's reading that can connect with them in a way beyond the show. You can highlight the oils you were talking about (or put on them, she is such a natural!), and just share the goodness. Being prepared will set you up for success, make your table look great and have wonderful conversation starters.
rule 2: ask questions
We did however, have one of the vendors come look at our table and once Alyssa asked that she said 'No, I quite like my chemicals." And if it were me, I would have froze. But Alyssa pressed on and they eventually connected because the vendors daughter was allergic to lavender and a friend of my up-lines is too but not lavender oil. In fact, she uses lavender oil to fight her lavender allergy. By the end of the trade show, Alyssa had layered peppermint, valor and pan away on her wrists and gave her a medicine cabinet makeover print out and highlighted the oils she used and circled the word 'arthritis'.
Perseverance at it's finest.
Rule 3: Talk to guests and vendors
Some tables stuck to their craft and kept knitting and crocheting. But there are only so many oils you'd want to apply. Of course you can read resources, but I decided I wanted to see the rest of the show. So you go and connect with other vendors, and eventually I loosened up by just talking to people (I am an introvert by nature and this is generally not a relaxing thing). Then, the vendors started seeing us more at downtime when they wandered and came to talk at our table. Quite a few of our leads were other vendors at the same show and it was wonderful! They came to smell the stress away we were diffusing, had some oils applied to them and took some brochures. I appreciated the camaraderie a lot and the day went by quick and fun with the help of all the lovely people there.
Never be afraid to share with everyone. Because really, can't everyone benefit from these oils??